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Course Title: Designing Business Models with Business Canvas


Course Duration: 1 Day


Course Description:

The Designing Business Models with Business Canvas course is a comprehensive workshop aimed at Consultants, entrepreneurs, business professionals, and innovators who want to develop and refine their business models using the Business Model Canvas framework.


Participants will gain practical experience in creating, analyzing, and iteratively improving business models to enhance their organization's competitiveness and value proposition.

Course Objectives:

By the end of this training, participants should be able to;

  1. Understand the concept and importance of business model design.

  2. Use the Business Model Canvas to map and visualize their current or new business models.

  3. Identify key components of a business model, such as customer segments, value propositions, and revenue streams.

  4. Analyze and assess the feasibility and sustainability of their business models.

  5. Apply iterative design principles to adapt and innovate their business models in response to changing market conditions.

Course Outline:

Module 1: Business Model Fundamentals

  • What is a business model?

  • The role of business models in modern organizations

  • The Business Model Canvas as a visual framework

Module 2: Key Building Blocks of the Business Model Canvas

  • Customer Segments: Identifying target customer groups

  • Value Propositions: Creating unique value for customers

  • Channels: How to reach and interact with customers

  • Customer Relationships: Building and maintaining customer connections

Module 3:  Mapping Current Business Models

  • Participants work in teams to map the existing business models of their organizations or chosen case studies.

  • Group discussions and sharing of findings.

Module 4: Revenue Streams and Cost Structure

  • Designing revenue models

  • Analyzing cost structures and cost drivers

  • Profitability assessment

Module 5: Key Resources and Key Activities

  • Identifying critical resources and activities

  • Leveraging core competencies and strategic assets

  • Aligning resources and activities with value propositions


Module 6: Key Partnerships

  • Assessing collaboration opportunities

  • Partner selection and relationship management

  • Outsourcing and strategic alliances

Module 7: Presenting and Communicating Business Models

  • Storytelling and effective communication of business models

  • Pitching business models to stakeholders and investors

  • Building a compelling narrative around the canvas


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